Webinar

How to scale up reuse for non-food packaging?

An introduction to the ambitions of the Grocery Retail Reuse Coalition (household, fragrance and hygiene products) led by Circul'R and Loop.

Date and time

3/29/2025 9:00 AM

Duration

1 hr

Expertise

Packaging reuse

Speakers

Sixtine Jourde-Roussel

Coalitions Director

Adrien Liagre

Business Development Director

Sara Bonnet

Communications Director

Details

What you need to know about this webinar.

Agenda

Webinar objectives

  • Understand the ambition and the practicalities of the project
  • Hear from L'Oréal Luxe, Loop and Carrefour
  • Ask your questions

External speakers

  • Romain Zanna-Bellegarde, General Manager France, Loop
  • Pauline Guillaume, CSR Manager, Carrefour
  • Anne-Sophie Paul-Dauphin, Sustainability Director, L'Oréal Luxe

Key takeaways

  • Reusable packaging has a lower environmental impact than single-use packaging from its third cycle of use onwards, with up to -45% GHG emissions.
  • Projects run by Loop achieve return rates of up to 70% and up to 11% additional profit (McKinsey study).
  • The coalition builds on a network of more than 300 stores already equipped, with a target of 800 stores by the end of 2025.
  • The deposit-return scheme generates up to +20% incremental sales thanks to the additional shelf space created in store.

Webinar replay

Resources

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FAQ

What you need to know about us.

What sets Circul'R apart from a generalist consulting firm?

Circul'R has focused exclusively on the circular economy since its inception. This specialization allows us to develop an expertise in resource dynamics and sector-specific transformations that a generalist firm cannot match.

What types of organizations do you work with?

Circul'R has focused exclusively on the circular economy since its inception. This specialization allows us to develop an expertise in resource dynamics and sector-specific transformations that a generalist firm cannot match.

What is the process for a consulting project with Circul'R?

Circul'R has focused exclusively on the circular economy since its inception. This specialization allows us to develop an expertise in resource dynamics and sector-specific transformations that a generalist firm cannot match.

Do you operate only in France or internationally as well?

Circul'R has focused exclusively on the circular economy since its inception. This specialization allows us to develop an expertise in resource dynamics and sector-specific transformations that a generalist firm cannot match.

How can circular economy principles be practically integrated into an existing business strategy?

Circul'R has focused exclusively on the circular economy since its inception. This specialization allows us to develop an expertise in resource dynamics and sector-specific transformations that a generalist firm cannot match.

What is a sector-based coalition and how can I get involved?

Circul'R has focused exclusively on the circular economy since its inception. This specialization allows us to develop an expertise in resource dynamics and sector-specific transformations that a generalist firm cannot match.

How do you measure the results of your projects?

Circul'R has focused exclusively on the circular economy since its inception. This specialization allows us to develop an expertise in resource dynamics and sector-specific transformations that a generalist firm cannot match.

What is the average duration of a project?

Circul'R has focused exclusively on the circular economy since its inception. This specialization allows us to develop an expertise in resource dynamics and sector-specific transformations that a generalist firm cannot match.

How do I join the Circul'R Club?

Circul'R has focused exclusively on the circular economy since its inception. This specialization allows us to develop an expertise in resource dynamics and sector-specific transformations that a generalist firm cannot match.

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