Webinar
Supporting the growth of reuse in the cosmetics industry
A look back at two years of work by the Coalition dedicated to reusable packaging for cosmetic care products, and presentation of the White Paper drawn from the trials.
Speakers
Paul Prevot
Coalitions Manager
Moderator
Sara Bonnet
Communications Director
Agenda
Agenda
- Introduction
- Presentation of the trial
- Round table - Lessons from the ReCosm coalition
- Conclusion and Q&A
External speakers (round table)
- Anaëlle Dompietrini, Citeo
- Agnès Coste, Aroma-Zone
- Sophie Du Haÿs, Estée Lauder / Clinique
Key takeaways
- 95% of the consumers surveyed say they are willing to take part in the reuse scheme, but actual return rates range from 1% to 11.9% on average (up to 18.6% by the end of the trial).
- The environmental gain on the LCA score is between -12% and -25% from the second use of the container onwards, and increases with every additional cycle.
- The breakage rate observed during sorting remains very low (under 1%).
- Reuse could become profitable across all the configurations studied by 2030, with a potential gain of up to an extra €0.20 per product.
- 45% of consumers who did not return their container had simply never heard of the initiative - a key in-store communication challenge.
- The White Paper drawn from these two years of trials sets out all the technical, logistical and consumer lessons from the ReCosm coalition, with practical recommendations for brands looking to roll out reuse for their cosmetic containers.
Webinar replay
FAQ
What you need to know about us.
What sets Circul'R apart from a generalist consulting firm?
Circul'R has focused exclusively on the circular economy since its inception. This specialization allows us to develop an expertise in resource dynamics and sector-specific transformations that a generalist firm cannot match.
What types of organizations do you work with?
Circul'R has focused exclusively on the circular economy since its inception. This specialization allows us to develop an expertise in resource dynamics and sector-specific transformations that a generalist firm cannot match.
What is the process for a consulting project with Circul'R?
Circul'R has focused exclusively on the circular economy since its inception. This specialization allows us to develop an expertise in resource dynamics and sector-specific transformations that a generalist firm cannot match.
Do you operate only in France or internationally as well?
Circul'R has focused exclusively on the circular economy since its inception. This specialization allows us to develop an expertise in resource dynamics and sector-specific transformations that a generalist firm cannot match.
How can circular economy principles be practically integrated into an existing business strategy?
Circul'R has focused exclusively on the circular economy since its inception. This specialization allows us to develop an expertise in resource dynamics and sector-specific transformations that a generalist firm cannot match.
What is a sector-based coalition and how can I get involved?
Circul'R has focused exclusively on the circular economy since its inception. This specialization allows us to develop an expertise in resource dynamics and sector-specific transformations that a generalist firm cannot match.
How do you measure the results of your projects?
Circul'R has focused exclusively on the circular economy since its inception. This specialization allows us to develop an expertise in resource dynamics and sector-specific transformations that a generalist firm cannot match.
What is the average duration of a project?
Circul'R has focused exclusively on the circular economy since its inception. This specialization allows us to develop an expertise in resource dynamics and sector-specific transformations that a generalist firm cannot match.
How do I join the Circul'R Club?
Circul'R has focused exclusively on the circular economy since its inception. This specialization allows us to develop an expertise in resource dynamics and sector-specific transformations that a generalist firm cannot match.