Webinar
How to communicate effectively about the circular economy?
Findings from the Coalition dedicated to communicating circular commitments, and presentation of the practical guide co-written with ADEME.
Speakers
Sara Bonnet
Communications Director
Louis Pellet
Senior Consultant
Agenda
Agenda
- 11:00 am - Introduction
- 11:05 am - Presentation of the guide “Communicating effectively on the circular economy”
- 11:15 am - Talk by Valérie Martin, ADEME
- 11:55 am - Round table “Communicating on the circular economy: issues, risks and levers”
- 12:05 pm - Conclusion and Q&A
External speakers
- Valérie Martin, ADEME
- Laure Castagnino, Citeo
- Vincent Roche, Legrand
- Camille Fromentin, Cabinet Gide
Key takeaways
- 70% of the executives surveyed expect circular solutions to increase their revenue by 2027.
- 44% of Communications and CSR directors admit they have held back from speaking publicly about their commitments for fear of criticism (greenwashing).
- 15% of the communications audited by the DGCCRF in 2025 showed serious breaches, leading to corrective and punitive action.
- 65% of companies consider that their circular strategies improve their operational resilience in the face of supply shocks.
- The guide “Communicating effectively on the circular economy”, published by Circul'R and ADEME, is a methodological tool that helps companies communicate about the circular economy with impact and in compliance.
- One key principle: a modest but evidenced claim beats an ambitious but unsubstantiated one.
Webinar replay
FAQ
What you need to know about us.
What sets Circul'R apart from a generalist consulting firm?
Circul'R has focused exclusively on the circular economy since its inception. This specialization allows us to develop an expertise in resource dynamics and sector-specific transformations that a generalist firm cannot match.
What types of organizations do you work with?
Circul'R has focused exclusively on the circular economy since its inception. This specialization allows us to develop an expertise in resource dynamics and sector-specific transformations that a generalist firm cannot match.
What is the process for a consulting project with Circul'R?
Circul'R has focused exclusively on the circular economy since its inception. This specialization allows us to develop an expertise in resource dynamics and sector-specific transformations that a generalist firm cannot match.
Do you operate only in France or internationally as well?
Circul'R has focused exclusively on the circular economy since its inception. This specialization allows us to develop an expertise in resource dynamics and sector-specific transformations that a generalist firm cannot match.
How can circular economy principles be practically integrated into an existing business strategy?
Circul'R has focused exclusively on the circular economy since its inception. This specialization allows us to develop an expertise in resource dynamics and sector-specific transformations that a generalist firm cannot match.
What is a sector-based coalition and how can I get involved?
Circul'R has focused exclusively on the circular economy since its inception. This specialization allows us to develop an expertise in resource dynamics and sector-specific transformations that a generalist firm cannot match.
How do you measure the results of your projects?
Circul'R has focused exclusively on the circular economy since its inception. This specialization allows us to develop an expertise in resource dynamics and sector-specific transformations that a generalist firm cannot match.
What is the average duration of a project?
Circul'R has focused exclusively on the circular economy since its inception. This specialization allows us to develop an expertise in resource dynamics and sector-specific transformations that a generalist firm cannot match.
How do I join the Circul'R Club?
Circul'R has focused exclusively on the circular economy since its inception. This specialization allows us to develop an expertise in resource dynamics and sector-specific transformations that a generalist firm cannot match.