Training

Circular business models
Decode circular business model archetypes and model a new business model that makes sense for your organisation.
Context
With resources becoming scarcer and regulation tightening, linear business models are showing their limits. This hands-on training helps CSR, Finance, Sales and Marketing teams grasp how circular business models work, decode their archetypes through concrete cases, and leave with the tools to build the internal case for trialling these new models.
Target audience
CSR teams
Lead the circularity strategy.
Finance teams
Involved in the economic modelling of the new models.
Sales and Marketing teams
Own the offer and the customer journey.
Learning objectives
- Master circular economy concepts and the limits of the linear model in order to identify new growth levers.
- Decode circular business model archetypes through the analysis of concrete cases.
- Model the economics of a new circular business model relevant to your organisation.
Curriculum
Stakes and limits of the linear model
Analysis of the risks linear business models create for your organisation (resources, regulation, etc.).
1 hr 30
Circular business models
Identify the existing types of circular business model and how well they fit different sectors and/or product types. Anticipate and remove the barriers to putting these new models in place.
2 hrs 30
Case study — economic modelling
Workshop: building the cost structure and revenue streams of a circular business model project, and designing a circular customer/product journey.
3 hrs
Teaching method
Archetypes & concrete cases
Decode the different circular business models through real cases and how well they fit your own sector.
Economic modelling
In a workshop, build the cost structure and revenue streams of a circular business model project.
Building the internal case
Leave with the tools to remove barriers and bring your stakeholders on board for experimentation.
Pricing and terms
Format
Open-enrolment (public session) or in-house.
Duration
1 day (7 hrs).
Open-enrolment price
€1,050 excl. VAT per participant.
In-house price
Contact us for a quote.
Accessibility
This training is accessible to people with disabilities (adjustments available on request).
Registration form

FAQ
What you need to know about us.
What is Circul'R?
Circul'R is a consulting firm specializing in the circular economy. Since 2016, we have supported over 150 large companies and public entities through consulting projects, sector-specific coalitions, training programs, and the Circul'R Club.
How does Circul'R differ from a generalist CSR consulting firm?
Unlike a generalist CSR firm, Circul'R has specialized exclusively in the circular economy since 2016. This cross-functional expertise—covering supply chains, regulations (AGEC, EPR, ESPR), and business models—allows us to turn circularity into a measurable competitive advantage: reducing impact, securing resources, ensuring compliance, and creating new growth drivers.
Who is Circul'R for?
Circul'R advises large private companies—including many CAC 40 and SBF 120 groups—on their strategic decisions across all sectors. The firm also supports organizations that implement public circular economy policies, such as eco-organizations, agencies, donors, and local authorities.
What services does Circul'R offer?
Circul'R offers four complementary services: bespoke consulting projects to structure your circular strategy, sector-specific coalitions to solve common business challenges, training programs to build skills in the circular economy, and the Circul'R Club, a network for companies committed to the circular transition.
What is Circul'R's expertise regarding circular economy regulations (EPR, AGEC, CSRD)?
Circul'R guides its clients through the entire French and European regulatory framework for the circular economy, including the AGEC law, EPR schemes, and CSRD, as well as recent European legislation (PPWR, ESPR, CRMA). We translate these obligations into operational roadmaps, turning compliance requirements into strategic advantages.
How does a consulting project with Circul'R work?
A project begins with a diagnostic of your circular challenges (sourcing, eco-design, business models, regulations, etc.). Circul'R then builds a prioritized, quantified roadmap before supporting the operational deployment of the selected actions, right through to impact measurement and continuous trajectory adjustment.
How do you measure the results of your projects?
We define tailored circularity indicators in advance (such as materials saved, reuse rates, footprint reduction, and value generated) and track their progress throughout the project to ensure concrete business and environmental results.
Do you work only in France or internationally as well?
Based in Paris, Circul'R operates primarily in France and Europe. Internationally, we support cooperation projects, including sharing French expertise on EPR (Extended Producer Responsibility) and assisting donors with their circular transition programs in emerging countries, through a network of operational partners and sector experts.
How do I get started with Circul'R?
Contact the team via the website: Circul'R will analyze your challenges and propose the right solution—whether it's a consulting project, joining a coalition, taking a training course, or becoming a Club member—to accelerate your transition to a circular economy.