Training
Communicating on the circular economy
Build an effective, responsible communications strategy on the circular economy, without falling into the greenwashing traps.
Context
Communicating on the circular economy is a delicate exercise: between growing regulatory requirements and the risk of greenwashing, organisations must build a narrative that is both ambitious and credible.
This one-day training gives you the keys to understand the stakes of the circular economy and of communicating about it, to build an effective and responsible strategy, and to move into concrete action within your organisation.
Target audience
Who it is for
Communications, CSR and Marketing teams looking to make their circular economy messaging more robust.
Learning objectives
Learning objectives
- Understand the stakes of the circular economy and of communicating about it
- Build an effective and responsible communications strategy on the circular economy
- Move into action within your organisation
Curriculum
Identify the stakes of the circular economy and the main related regulations
Describe the challenges of the linear economy and explain the solutions the circular economy offers. Interpret the regulations in force on the circular economy and on communicating about it.
2 hrs
Pitfalls and best practice in circular economy communications
Spot the common mistakes and the risks that come with them. Learn the 3 key principles that make circular economy communications solid and credible.
2 hrs
Case study: taking action
Structure your organisation’s circular commitments and build a responsible communications roadmap.
3 hrs
Teaching method
Technical expertise & collective intelligence
We combine in-depth circular economy expertise with the dynamics of a group to bring out best practice.
Ownership of the key concepts
Make the essential concepts your own and test your thinking with peers throughout the day.
Transfer to your organisation
A dedicated case study to apply the theory to your own context and structure your circular commitments.
Pricing and terms
Duration
1 day – 7 hours.
Format
In-house (contact us).
Price
€970 excl. VAT / participant.
Accessibility
This training is accessible to people with disabilities (adjustments available on request).
Registration form
FAQ
What you need to know about us.
What is Circul'R?
Circul'R is a consulting firm specializing in the circular economy. Since 2016, we have supported over 150 large companies and public entities through consulting projects, sector-specific coalitions, training programs, and the Circul'R Club.
How does Circul'R differ from a generalist CSR consulting firm?
Unlike a generalist CSR firm, Circul'R has specialized exclusively in the circular economy since 2016. This cross-functional expertise—covering supply chains, regulations (AGEC, EPR, ESPR), and business models—allows us to turn circularity into a measurable competitive advantage: reducing impact, securing resources, ensuring compliance, and creating new growth drivers.
Who is Circul'R for?
Circul'R advises large private companies—including many CAC 40 and SBF 120 groups—on their strategic decisions across all sectors. The firm also supports organizations that implement public circular economy policies, such as eco-organizations, agencies, donors, and local authorities.
What services does Circul'R offer?
Circul'R offers four complementary services: bespoke consulting projects to structure your circular strategy, sector-specific coalitions to solve common business challenges, training programs to build skills in the circular economy, and the Circul'R Club, a network for companies committed to the circular transition.
What is Circul'R's expertise regarding circular economy regulations (EPR, AGEC, CSRD)?
Circul'R guides its clients through the entire French and European regulatory framework for the circular economy, including the AGEC law, EPR schemes, and CSRD, as well as recent European legislation (PPWR, ESPR, CRMA). We translate these obligations into operational roadmaps, turning compliance requirements into strategic advantages.
How does a consulting project with Circul'R work?
A project begins with a diagnostic of your circular challenges (sourcing, eco-design, business models, regulations, etc.). Circul'R then builds a prioritized, quantified roadmap before supporting the operational deployment of the selected actions, right through to impact measurement and continuous trajectory adjustment.
How do you measure the results of your projects?
We define tailored circularity indicators in advance (such as materials saved, reuse rates, footprint reduction, and value generated) and track their progress throughout the project to ensure concrete business and environmental results.
Do you work only in France or internationally as well?
Based in Paris, Circul'R operates primarily in France and Europe. Internationally, we support cooperation projects, including sharing French expertise on EPR (Extended Producer Responsibility) and assisting donors with their circular transition programs in emerging countries, through a network of operational partners and sector experts.
How do I get started with Circul'R?
Contact the team via the website: Circul'R will analyze your challenges and propose the right solution—whether it's a consulting project, joining a coalition, taking a training course, or becoming a Club member—to accelerate your transition to a circular economy.