POS Display Coalition
Circular POS displays
The coalition brings together every player in the point-of-sale display value chain (producers, manufacturers, retailers) to promote eco-designed in-store advertising.
Context
Context
The point-of-sale display industry is worth €9 billion across Europe and still runs largely on a linear model: 100,000 tonnes of waste are generated every year, more than 80% of displays (excluding cardboard) are estimated to be burnt or incinerated at end of life, and 30% of the displays produced never even reach consumers. Yet a Circul'R x Appinio study shows that 63% of French consumers would respond positively to a responsible display initiative, and 47% would favour a brand that offers one.
Approach
Since early 2022, 14 companies — Carte Noire, Bel, Coca-Cola, Kronenbourg, BIC, Auchan, Carrefour, SHOP!, Bolloré Logistics, Antalis, Tri-O Greenwishes, SAP, Sequoia and BMA — have been working together to share the opportunities and challenges of rolling out more responsible point-of-sale displays.
Objective
To bring the entire point-of-sale display value chain together (producers, manufacturers, retailers) to promote eco-designed displays.
Outcomes
The work led to the creation of the "POS Display Score", a tool that rates the circularity of a display on an A to E scale — for brands, by providing a simple assessment of eco-design, material sourcing and manufacturing processes; for manufacturers, by rewarding transparency and helping them market their most circular displays.
Members
Members
Active
FAQ
What you need to know about us.
What is Circul'R?
Circul'R is a consulting firm specializing in the circular economy. Since 2016, it has supported over 150 large companies and public entities through consulting projects, sector-specific coalitions, training programs, and the Circul'R Club.
How does Circul'R differ from a generalist CSR consultancy?
Unlike a generalist CSR consultancy, Circul'R has specialized exclusively in the circular economy since 2016. This cross-functional expertise—covering supply chains, regulations (AGEC, REP, ESPR), and business models—allows the firm to turn circularity into a measurable competitive advantage: impact reduction, resource security, compliance, and new growth drivers.
Who is Circul'R for?
Circul'R advises large private companies—including many CAC 40 and SBF 120 groups—on their strategic decisions across all sectors. The firm also supports organizations implementing public circular economy policies, such as eco-organizations, agencies, funding bodies, and local authorities.