Case study

Helping structure a support programme for circular solutions in the (W)EEE value chain

Summary

Structuring a support programme for innovative players providing circular solutions for (W)EEE, following an initial Innovation roadmap.

Challenge

Positioning itself with the innovative players providing circular solutions for (W)EEE, designing and structuring a first support programme, and rolling out training to all employees.

Industry

Producer responsibility organisations

Market

(W)EEE EPR value chain

Details

From analysis to field deployment.

Challenge

Having defined its Innovation roadmap, an eco-organisation accredited for the EEE EPR value chain was looking to position itself with innovative players and needed a first structured support programme, as well as a way to spread a circular economy culture internally.

Solution

  • A benchmark of 10 impact solution incubators and accelerators in France and in neighbouring countries.
  • 2 half-day workshops with the Innovation committee to define the shape of the programme.
  • Support in structuring a selection process and the support stages for innovative players.
  • A recurring market watch showcasing inspiring collaborations.
  • The co-organisation of an internal challenge built around dedicated training, with a contribution to a company seminar.

Circul’R expertise involved

Extended Producer Responsibility (EPR)

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Results

Incubators and accelerators identified and studied

10

Structured support programme

1

Employees trained in the circular economy applied to (W)EEE

150

Deliverables:

  • 10 impact incubators and accelerators identified and studied.
  • 1 structured support programme, together with a selection process based on several criteria.

FAQ

What you need to know about us.

What is Circul'R?

Circul'R is a consulting firm specializing in the circular economy. Since 2016, we have supported over 150 large companies and public entities through consulting projects, sector coalitions, training programs, and the Circul'R Club.

How does Circul'R differ from a generalist CSR consulting firm?

Unlike a generalist CSR firm, Circul'R has specialized exclusively in the circular economy since 2016. This cross-functional expertise—covering supply chains, regulations (AGEC, EPR, ESPR), and business models—allows us to turn circularity into a measurable competitive advantage, including impact reduction, resource security, compliance, and new growth drivers.

Who is Circul'R for?

Circul'R advises large private companies—including many CAC 40 and SBF 120 groups—on strategic decisions across all sectors. We also support organizations that implement public circular economy policies, such as eco-organizations, agencies, donors, and local authorities.

What services does Circul'R offer?

Circul'R offers four complementary services: bespoke consulting to structure your circular strategy, sector-specific coalitions to solve shared business challenges, training programs to build circular economy skills, and the Circul'R Club, a network for companies committed to the circular transition.

What is Circul'R's expertise regarding circular economy regulations (EPR, AGEC, CSRD)?

Circul'R guides clients through the entire French and European regulatory framework for the circular economy, including the AGEC law, EPR schemes, and CSRD, as well as recent European legislation like the PPWR, ESPR, and CRMA. We translate these obligations into operational roadmaps, turning compliance requirements into strategic advantages.

What is the process for a consulting project with Circul'R?

A project begins with a diagnostic of your circular challenges, covering areas like supply, eco-design, business models, and regulations. Circul'R then builds a prioritized, quantified roadmap and supports the operational deployment of selected actions, right through to impact measurement and continuous trajectory adjustment.

How do you measure the results of your projects?

We define tailored circularity indicators upfront—such as materials saved, reuse rates, footprint reduction, and value generated—and track their progress throughout the project to ensure concrete business and environmental results.

Do you work only in France or internationally as well?

Based in Paris, Circul'R operates primarily in France and Europe. Internationally, we support cooperation projects, including sharing French expertise on EPR (Extended Producer Responsibility) and assisting donors with their circular transition programs in emerging countries, leveraging a network of operational partners and sector experts.

How do I get started with Circul'R?

Contact the team via our website: Circul'R will analyze your challenges and propose the right solution—whether through consulting, joining a coalition, taking a training course, or becoming a Club member—to accelerate your transition to a circular economy.

Not a member of the Circul'R Club yet?

Join an exclusive circle of decision-makers committed to the circular transition. A unique space for peer-to-peer sharing to decode market challenges, anticipate regulatory changes, and overcome operational barriers.

Let's make the circular economy your strategic advantage.

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