Case study
Consolidating the Innovation roadmap of a (W)EEE eco-organisation
Summary
Defining the roadmap for an eco-organisation's Innovation Programme, in an increasingly dynamic and competitive landscape.
Challenge
Reinventing the way the eco-organisation innovates and works with its stakeholders, in order to reassert its value proposition for the value chain and deliver on its targets and commitments.
Details
From analysis to field deployment.
Challenge
An eco-organisation accredited for the EPR value chain for electrical and electronic equipment (EEE) asked Circul'R to support it in defining a roadmap for its Innovation Programme, in an increasingly dynamic and competitive context within its value chain.
Solution
- Co-building the vision and the associated action plan, through an analysis of the relevant circular innovation trends (benchmark and 12 interviews with key stakeholders).
- A consolidation of 20 risks identified for the eco-organisation's activities:
- 8 interviews with the management committee
- A one-day seminar with the management committee: 4 talks by innovative players and 2 collective intelligence workshops
- Tailoring a training module for the (W)EEE sector.
Results
Major risk factors identified
6
Associated opportunities identified
5
Structured ambitions for the Innovation Programme
3
Deliverables:
- 6 major risk factors identified for the value chain.
- 5 associated opportunities.
- 3 structured ambitions for the Innovation Programme, broken down into 2 prioritised workstreams.
FAQ
What you need to know about us.
What is Circul'R?
Circul'R is a consulting firm specializing in the circular economy. Since 2016, we have supported over 150 large companies and public entities through consulting projects, sector coalitions, training programs, and the Circul'R Club.
How does Circul'R differ from a generalist CSR consulting firm?
Unlike a generalist CSR firm, Circul'R has specialized exclusively in the circular economy since 2016. This cross-functional expertise—covering supply chains, regulations (AGEC, EPR, ESPR), and business models—allows us to turn circularity into a measurable competitive advantage, including impact reduction, resource security, compliance, and new growth drivers.
Who is Circul'R for?
Circul'R advises large private companies—including many CAC 40 and SBF 120 groups—on strategic decisions across all sectors. We also support organizations that implement public circular economy policies, such as eco-organizations, agencies, donors, and local authorities.
What services does Circul'R offer?
Circul'R offers four complementary services: bespoke consulting to structure your circular strategy, sector-specific coalitions to solve shared business challenges, training programs to build circular economy skills, and the Circul'R Club, a network for companies committed to the circular transition.
What is Circul'R's expertise regarding circular economy regulations (EPR, AGEC, CSRD)?
Circul'R guides clients through the entire French and European regulatory framework for the circular economy, including the AGEC law, EPR schemes, and CSRD, as well as recent European legislation like the PPWR, ESPR, and CRMA. We translate these obligations into operational roadmaps, turning compliance requirements into strategic advantages.
What is the process for a consulting project with Circul'R?
A project begins with a diagnostic of your circular challenges, covering areas like supply, eco-design, business models, and regulations. Circul'R then builds a prioritized, quantified roadmap and supports the operational deployment of selected actions, right through to impact measurement and continuous trajectory adjustment.
How do you measure the results of your projects?
We define tailored circularity indicators upfront—such as materials saved, reuse rates, footprint reduction, and value generated—and track their progress throughout the project to ensure concrete business and environmental results.
Do you work only in France or internationally as well?
Based in Paris, Circul'R operates primarily in France and Europe. Internationally, we support cooperation projects, including sharing French expertise on EPR (Extended Producer Responsibility) and assisting donors with their circular transition programs in emerging countries, leveraging a network of operational partners and sector experts.
How do I get started with Circul'R?
Contact the team via our website: Circul'R will analyze your challenges and propose the right solution—whether through consulting, joining a coalition, taking a training course, or becoming a Club member—to accelerate your transition to a circular economy.