Case study
Surveying consumer desirability for packaging reuse
Summary
A desirability survey of 1,000 consumers to support the members of an eco-organisation in rolling out relevant and desirable reuse solutions.
Challenge
Identifying relevant reuse scenarios for the food and drink, cosmetics and digital sectors, framing the questions needed to probe barriers, needs and preferences, and analysing the results of the consumer survey.
Details
From analysis to field deployment.
Challenge
The members of an eco-organisation accredited by the French State for the management of household packaging in France wanted to better understand the practices, expectations and needs of their target consumers, in order to develop relevant and desirable reuse solutions.
Solution
- Drafting a summary note on packaging reuse to inform the thinking.
- Design and facilitation of a collective intelligence workshop to co-build reusable packaging scenarios.
- Design of a survey testing the desirability of these scenarios on 4 target products, with a partner specialising in quantitative research
- Drafting an analysis report with the key results and producing an infographic illustrating the main lessons.
Results
People surveyed
1,000
Products tested
4
Key findings from the survey
4
Deliverables:
- 4 products representative of the food and drink, cosmetics and digital sectors tested.
- 4 key findings from the survey.
- Concrete recommendations to make the packaging of the tested products more circular.
FAQ
What you need to know about us.
What is Circul'R?
Circul'R is a consulting firm specializing in the circular economy. Since 2016, we have supported over 150 large companies and public entities through consulting projects, sector coalitions, training programs, and the Circul'R Club.
How does Circul'R differ from a generalist CSR consulting firm?
Unlike a generalist CSR firm, Circul'R has specialized exclusively in the circular economy since 2016. This cross-functional expertise—covering supply chains, regulations (AGEC, EPR, ESPR), and business models—allows us to turn circularity into a measurable competitive advantage, including impact reduction, resource security, compliance, and new growth drivers.
Who is Circul'R for?
Circul'R advises large private companies—including many CAC 40 and SBF 120 groups—on strategic decisions across all sectors. We also support organizations that implement public circular economy policies, such as eco-organizations, agencies, donors, and local authorities.
What services does Circul'R offer?
Circul'R offers four complementary services: bespoke consulting to structure your circular strategy, sector-specific coalitions to solve shared business challenges, training programs to build circular economy skills, and the Circul'R Club, a network for companies committed to the circular transition.
What is Circul'R's expertise regarding circular economy regulations (EPR, AGEC, CSRD)?
Circul'R guides clients through the entire French and European regulatory framework for the circular economy, including the AGEC law, EPR schemes, and CSRD, as well as recent European legislation like the PPWR, ESPR, and CRMA. We translate these obligations into operational roadmaps, turning compliance requirements into strategic advantages.
What is the process for a consulting project with Circul'R?
A project begins with a diagnostic of your circular challenges, covering areas like supply, eco-design, business models, and regulations. Circul'R then builds a prioritized, quantified roadmap and supports the operational deployment of selected actions, right through to impact measurement and continuous trajectory adjustment.
How do you measure the results of your projects?
We define tailored circularity indicators upfront—such as materials saved, reuse rates, footprint reduction, and value generated—and track their progress throughout the project to ensure concrete business and environmental results.
Do you work only in France or internationally as well?
Based in Paris, Circul'R operates primarily in France and Europe. Internationally, we support cooperation projects, including sharing French expertise on EPR (Extended Producer Responsibility) and assisting donors with their circular transition programs in emerging countries, leveraging a network of operational partners and sector experts.
How do I get started with Circul'R?
Contact the team via our website: Circul'R will analyze your challenges and propose the right solution—whether through consulting, joining a coalition, taking a training course, or becoming a Club member—to accelerate your transition to a circular economy.