Case study
Defining and measuring the circularity of a cosmetics ingredient
Summary
We supported a major cosmetics player in defining and measuring the circularity of its ingredients.
Challenge
Define and measure the circularity of ingredients by building a shared reference framework and an overarching definition that commits suppliers.
Details
From analysis to field deployment.
Challenge
A major player in the cosmetics industry wants to define and measure the circularity of its ingredients.
Objectives
- Define the scope of the definition (from the origin of the ingredient, or from the last supplier, the last processor, etc.)
- Build a shared circularity reference framework to develop and underpin the final definition (co-products, closed loop, open loop, etc.)
- Arrive at a definition demanding enough to matter yet not so restrictive that suppliers cannot be brought on board
Solution
We worked in an agile way with a team including members of the R&D and sustainable procurement functions, and carried out the following:
- A benchmark of the key circular economy definitions and assessment methods
- 4 co-design workshops on the framework guaranteeing ingredient circularity (sub-definitions, overarching definition, criteria and circularity measurement methodology)
Results
overarching definitions established relating to the circularity of an ingredient
2
underpinning circular economy definitions
10
possible combinations for the circular origin of an ingredient
7
Deliverables:
- 2 overarching definitions established, relating to the circularity of an ingredient
- 10 circular economy definitions underpinning the overarching definitions
- 7 possible combinations for the circular origin of an ingredient
- A group circularity target reviewed following our assignment
FAQ
What you need to know about us.
What is Circul'R?
Circul'R is a consulting firm specializing in the circular economy. Since 2016, we have supported over 150 large companies and public entities through consulting projects, sector coalitions, training programs, and the Circul'R Club.
How does Circul'R differ from a generalist CSR consulting firm?
Unlike a generalist CSR firm, Circul'R has specialized exclusively in the circular economy since 2016. This cross-functional expertise—covering supply chains, regulations (AGEC, EPR, ESPR), and business models—allows us to turn circularity into a measurable competitive advantage, including impact reduction, resource security, compliance, and new growth drivers.
Who is Circul'R for?
Circul'R advises large private companies—including many CAC 40 and SBF 120 groups—on strategic decisions across all sectors. We also support organizations that implement public circular economy policies, such as eco-organizations, agencies, donors, and local authorities.
What services does Circul'R offer?
Circul'R offers four complementary services: bespoke consulting to structure your circular strategy, sector-specific coalitions to solve shared business challenges, training programs to build circular economy skills, and the Circul'R Club, a network for companies committed to the circular transition.
What is Circul'R's expertise regarding circular economy regulations (EPR, AGEC, CSRD)?
Circul'R guides clients through the entire French and European regulatory framework for the circular economy, including the AGEC law, EPR schemes, and CSRD, as well as recent European legislation like the PPWR, ESPR, and CRMA. We translate these obligations into operational roadmaps, turning compliance requirements into strategic advantages.
What is the process for a consulting project with Circul'R?
A project begins with a diagnostic of your circular challenges, covering areas like supply, eco-design, business models, and regulations. Circul'R then builds a prioritized, quantified roadmap and supports the operational deployment of selected actions, right through to impact measurement and continuous trajectory adjustment.
How do you measure the results of your projects?
We define tailored circularity indicators upfront—such as materials saved, reuse rates, footprint reduction, and value generated—and track their progress throughout the project to ensure concrete business and environmental results.
Do you work only in France or internationally as well?
Based in Paris, Circul'R operates primarily in France and Europe. Internationally, we support cooperation projects, including sharing French expertise on EPR (Extended Producer Responsibility) and assisting donors with their circular transition programs in emerging countries, leveraging a network of operational partners and sector experts.
How do I get started with Circul'R?
Contact the team via our website: Circul'R will analyze your challenges and propose the right solution—whether through consulting, joining a coalition, taking a training course, or becoming a Club member—to accelerate your transition to a circular economy.