Case study
Supporting the launch of an eco-designed packaging
Summary
We supported a French spirits brand in defining its communication strategy around the switch to eco-designed green glass bottles, replacing its clear bottles.
Challenge
Determine whether communicating on this initiative was appropriate and identify effective strategies to secure the product launch, drawing on communication best practice.
Details
From analysis to field deployment.
Challenge
A French spirits brand wants to switch to green bottles, replacing its historic clear bottles, as part of an eco-design initiative. While the change is well received in the United States and Japan, it is raising internal concerns about how it will be received on the French market.
Solution
- A macroeconomic analysis of eco-design, its applications and its benefits.
- Identification and analysis of 3 cases of brands that built eco-design into their communication strategy, even though it was not a natural angle for them.
- For each case: an examination of why it was adopted, the communication levers and channels used, and the results afterwards (reach, economic impact).
- A regulatory analysis to secure the product launch.
Results
Case studies examined
3
Key lessons identified
3
Regulatory analysis delivered
1
Deliverables:
- 1 macroeconomic study of eco-design (applications, benefits, trends).
- 3 detailed case studies on building eco-design into a communication strategy.
- 3 key lessons for building effective communication around eco-design.
- 1 regulatory analysis to secure the product launch on the French market.
Experts
Circul’R project sponsor and manager
FAQ
What you need to know about us.
What is Circul'R?
Circul'R is a consulting firm specializing in the circular economy. Since 2016, we have supported over 150 large companies and public entities through consulting projects, sector coalitions, training programs, and the Circul'R Club.
How does Circul'R differ from a generalist CSR consulting firm?
Unlike a generalist CSR firm, Circul'R has specialized exclusively in the circular economy since 2016. This cross-functional expertise—covering supply chains, regulations (AGEC, EPR, ESPR), and business models—allows us to turn circularity into a measurable competitive advantage, including impact reduction, resource security, compliance, and new growth drivers.
Who is Circul'R for?
Circul'R advises large private companies—including many CAC 40 and SBF 120 groups—on strategic decisions across all sectors. We also support organizations that implement public circular economy policies, such as eco-organizations, agencies, donors, and local authorities.
What services does Circul'R offer?
Circul'R offers four complementary services: bespoke consulting to structure your circular strategy, sector-specific coalitions to solve shared business challenges, training programs to build circular economy skills, and the Circul'R Club, a network for companies committed to the circular transition.
What is Circul'R's expertise regarding circular economy regulations (EPR, AGEC, CSRD)?
Circul'R guides clients through the entire French and European regulatory framework for the circular economy, including the AGEC law, EPR schemes, and CSRD, as well as recent European legislation like the PPWR, ESPR, and CRMA. We translate these obligations into operational roadmaps, turning compliance requirements into strategic advantages.
What is the process for a consulting project with Circul'R?
A project begins with a diagnostic of your circular challenges, covering areas like supply, eco-design, business models, and regulations. Circul'R then builds a prioritized, quantified roadmap and supports the operational deployment of selected actions, right through to impact measurement and continuous trajectory adjustment.
How do you measure the results of your projects?
We define tailored circularity indicators upfront—such as materials saved, reuse rates, footprint reduction, and value generated—and track their progress throughout the project to ensure concrete business and environmental results.
Do you work only in France or internationally as well?
Based in Paris, Circul'R operates primarily in France and Europe. Internationally, we support cooperation projects, including sharing French expertise on EPR (Extended Producer Responsibility) and assisting donors with their circular transition programs in emerging countries, leveraging a network of operational partners and sector experts.
How do I get started with Circul'R?
Contact the team via our website: Circul'R will analyze your challenges and propose the right solution—whether through consulting, joining a coalition, taking a training course, or becoming a Club member—to accelerate your transition to a circular economy.