"Being green is more than just buying ‘eco’. It is an unshakable commitment to a sustainable lifestyle”


"Ëtre écolo c'est plus que juste acheter du bio. C'est aussi une conviction forte qu'il faut passer à un mode de vie durable."

—  Jennifer Nini, writer, activist and certified organic farm owner

—  Jennifer Nini, écrivain, activiste and propriétaire d'une ferme bio

Bienvenue sur We R, le blog de Circul'R !  
Des entrepreneurs du monde entier partagent avec vous leur expérience de l'économie circulaire :

Welcome to We R, the Circul'R blog! Entrepreneurs from around the world share their experience of Circular Economy with you:

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December 19, 2018

Spreading circular economy through collaboration

August 1st, 2018 was the earliest Earth Overshoot day ever. This day marks the moment of the year when humans have used all the resources that nature can renew in that same year. Today we are using 1.7 earths per year, re...

From waste to resource: the magic of circular economy

By 2050, there will be 10 billion people on the planet. Given the growing scarcity of natural resources like fresh water, oil or copper, one could ask: How will businesses survive, or how will humans survive? The goo...

Case #4: The Valued Extracted Tax - tax resources, not labour

The Ex'tax Project (or Valued Extracted Tax) is an independent foundation that advocates a fundamental tax shift from labour to the use of natural resources and provides practical tools to help decision-maker...

Case #3: Veja – eco-friendly and ethically made sneakers

Veja is a French sneaker brand that sources eco-friendly raw materials from Brazil, employs 320 Brazilians families locally, and commits to becoming fully circular in its production cycle.

Social Challenges:

The mar...

Case #2 - Duck-Rice Farming

Duck-rice farming is an eco-friendly method, mainly used in East and Southeast Asia and particularly suitable for resource-poor farmers to obtain better yields at lower cost.

Social Challenges:

Around 90% of the world’s rice is p...

Case #1 - Hello Tractor

Hello Tractor is a mobile-based service platform connecting smallholder farmers and tractor owners in Nigeria, Kenya, and Ghana, using a collaborative consumption approach.

Social Challenges:

Although Africa has one of the largest inventories of un...

Some people think it’s extremely complex and expensive to transition to a circular economy, especially at the scale and speed we need to solve the current problems related to food, energy, pollution, toxic chemicals, transportation, and climate change.

Companies hold an...

Globally there are over 1.5 Billion Unsecured wheelie bins, these bins are massively concentrated in cities.

Wheelie bins are the #1 cause of litter pollution and cause many environmental and health problems. This occurs when bins are blown over, knocked over, or over f...

“Rethinking and redesigning our economic model based on the constant reuse of our extracted resources is a definite modernisation and positive evolution from our standard economy.”

The below text was first published on April 25th 2017 by The Beam Magazine and is availab...

“Today, I’m not going to talk about the company. I’m going to talk about Mother Earth, and she is in trouble”. Who could have guessed that this sentence was pronounced in 1995 by Ray Anderson, founder of Interface, the worldwide leader in carpet sustainable design and...

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Nous croyons au potentiel de l'économie collaborative ! Si vous avez écrit un article en lien avec l'Economie Circulaire que vous souhaiteriez voir publié sur ce blog, écrivez-nous ici :

We believe in the potential of collaborative economy! If you have written an article related to the Circular Economy you would like to see published on this blog, send us a message here: