WHY

An environmental issue :​

• More than 80% of non-cardboard POS displays are estimated to be burned or incinerated

• Up to 30% of POS displays are produced in surplus.

A market issue :

• 46.2% of the French are aware that POS is not ecological 

• 63.5% of French people would be sensitive to a responsible POS initiative led by a brand

WHAT

• Revolutionize the POS industry by redesigning its entire value chain to make it less resource-intensive and less wasteful 

HOW

• Bring together all the players of the POS value chain around a multi-stakeholder program that aims to explore the subject of circular POS

​

• Work on the issues that circular POS can raise
   

• Supporting the launch of projects through research (benchmarking, diagnosis, sourcing, etc.) and/or funding

WHY

• 63 million tons : this is the volume of waste produced per year by companies (excluding the construction sector)

​

• 120 kg : this is the average volume of waste produced per year by an employee 

​

• 83% of employees believe that waste management is not optimal in their company

WHAT

• Help companies and their employees to change their practices to move towards a zero waste corporate headquarters 

HOW

• Immersion and diagnosis within companies

​

• Identification of solutions within the startups of the Circul'R ecosystem

​

• Edition of a report with 121 solutions for a zero waste corporate headquarters